The Client
A major dental clinic from Germany sought our assistance in crafting a presentation video to attract top-tier doctors to their team.
The Brief
The video aims to convey trust, authority, and professionalism, while also exuding emotional warmth, showcasing the human side, and promoting collaboration. It highlights the manufacturability aspect, such as the dental technician crafting ceramic elements. Additionally, it emphasizes empowerment, encouraging viewers to exceed their limitations, take care of their health, and tap into their personalities. The tone is light, relaxed, and not overly corporate.
The Production
Filming in two cities in Germany within a tight deadline and a wide range of shots, our goal was to visually distinguish the video in each location, ensuring it was rich, interesting, and modern.